Hiring Of Social Media Agency - Content Creation, Content Response And Content Moderation, Campaign Management, Response Management/Helpdesk Support, Basic Reporting And Analytics, As Per Attached Sc…

OPTION CLAUSE 25% : The buyer can increase or decrease the contract quantity or contract duration up to 25 percent at the time of issue of the contract. However, once the contract is issued, the contract quantity or contract duration can only be increased up to 25 percent. Bidders are bound to accept the revised quantity or duration. For lumpsum-based service contracts, the buyer may increase the scope of work and contract value up to 25 percent with the consent of the service provider

• 2.Buyer Added Bid Specific Scope Of Work(SOW) File Attachment Click here to view the file.

AVAILABILITY OF OFFICE OF SERVICE PROVIDER: An office of the Service Provider must be located in the state of Consignee. DOCUMENTARY EVIDENCE TO BE SUBMITTED.

Bidders can also submit the EMD with Banker’s Cheque in favour of FA AND CAO METRO RAILWAY payable at KOLKATA . Bidder has to upload scanned copy / proof of the BC along with bid and has to ensure delivery of hardcopy to the Buyer within 5 days of Bid End date / Bid Opening date.

Bidder financial standing: The bidder should not be under liquidation, court receivership or similar proceedings, should not be bankrupt. Bidder to upload undertaking to this effect with bid.

Bidder's offer is liable to be rejected if they don't upload any of the certificates / documents sought in the Bid document, ATC and Corrigendum if any.

Escalation Matrix For Service Support : Bidder/OEM must provide Escalation Matrix of Telephone Numbers for Service Support.

• 1.The Seller shall not assign the Contract in whole or part without obtaining the prior written consent of buyer.
• 2.The Seller shall not sub-contract the Contract in whole or part to any entity without obtaining the prior written consent of buyer.
• 3.The Seller shall, notwithstanding the consent and assignment/sub-contract, remain jointly and severally liable and responsible to buyer together with the assignee/ sub-contractor, for and in respect of the due performance of the Contract and the Sellers obligations there under.
• 9.Past Project Experience Proof for Past Experience and Project Experience clause: For fulfilling the experience criteria any one of the following documents may be considered as valid proof for meeting the experience criteria:a. Contract copy along with Invoice(s) with self-certification by the bidder that service/supplies against the invoices have been executed.b. Execution certificate by client with contract value.c. Any other document in support of contract execution like Third Party Inspection release note, etc.Proof for Past Experience and Project Experience clause: For fulfilling the experience criteria any one of the following documents may be considered as valid proof for meeting the experience criteria:a. Contract copy along with Invoice(s) with self-certification by the bidder that service/supplies against the invoices have been executed.b. Execution certificate by client with contract value.c. Any other document in support of contract execution like Third Party Inspection release note, etc.

Successful Bidder can submit the Performance Security in the form of Fixed Deposit Receipt also (besides PBG which is allowed as per GeM GTC). FDR should be made out or pledged in the name of FA AND CAO METRO RAILWAY KOLKATA A/C (Name of the Seller). The bank should certify on it that the deposit can be withdrawn only on the demand or with the sanction of the pledgee. For release of Security Deposit, the FDR will be released in favour of bidder by the Buyer after making endorsement on the back of the FDR duly signed and stamped along with covering letter. Successful Bidder has to upload scanned copy of the FDR document in place of PBG and has to ensure delivery of hard copy of Original FDR to the Buyer within 15 days of award of contract.

• 11.Buyer Added Bid Specific Scope Of Work(SOW) Text Clause(s) CONDITION OF CONTRACT Scope of work : Carrying out the work of "Social Media Management, TV Monitoring and Preparing News Clippings Pad" for a period of 12 (Twelve) months on daily basis. Print Media Monitoring :
• 1.Screening of all leading, medium and small newspapers in English, Bengali and Hindi i ncluding e-portals to find important news of Indian Railways and Metro Railway.
• 2.Preparation of Press Clipping pad including translation of Bengali news into English ha s to be done by 09:30 am every morning positively.
• 3.Translation of Press Release etc. into Bengali and Hindi sometimes during late hours a nd even on holidays. Electronic Media Monitoring : Six national and eight local news c hannels are to be monitored round the clock (24X7). Other channels may also be added later as per requirement. Links as well as clippin gs of Metro related news are to be provided immediately after they are shown on news channels without any fault. Social Media Monitoring :
• 1.Round the clock Social Media monitoring and giving immediate feedback particularly i n case of negative comments so that they can be countered immediately. Developing a system for tackling wrong posts and unwanted comments in social media and web bas ed media and dealing with wrong propaganda if necessary on real time basis.
• 2.Agency has to ensure posting of at least eight posts of Metro Railway daily from its all Social Media handles (Twitter, Facebook, Instagram, Public App and YouTube) and impr oving the rating of all handles.
• 3.Enhancing the image of Metro Railway by disseminating news in Social Media platfor ms, making Infographs, photo news and Short Video clips with editing and mixing for p ublicity purpose in situ i.e. by making necessary adequate arrangements.
• 4.To ensure increase in the likes and followership of Metro Railway's Social Media handl es in Facebook, Twitter, Instagram, Public App, YouTube etc. on daily basis and also to submit weekly report on the increase of likes and followers positively. Penalty will be i mposed if weekly likes and followers do not increase. Amount of penalty will be decide d by this department.
• 5.Maintain Social Media accounts by uploading all necessary informative updates, new events, new or modified train services, time table, new facilities etc.
• 6.Create contents on daily basis for uploading in various Social Media platforms viz. Fa cebook, Twitter, Instagram, Public App, YouTube etc. apart from production of a) Short Video Clips on different topics, b) Infographics, c) Charts and Tables, d) Design Creatives, e) GIF as per the instructions of CPRO/PRO. At least two videos of maximum two minutes duration are to be prepared and uploaded every week in situ i.e. by makin g necessary adequate arrangements.
• 7.Interact on Social media to counter negative publicity and adverse comments particul arly in case of any emergency.
• 8.Social Media work will be carried out throughout the week including holidays and wee kdays in terms of tangible activities on the Social Media platforms.
• 9.Agencies will have to deploy their own manpower and gadgets/resources like comput ers, pages/stationery, ink, printers, scanners, internet connectivity for performing abov e mentioned jobs. The manpower deployed for such works should be competent enoug h to accomplish the task. Agencies must ensure the above.
• 10.The updated/modified instructions in connection with above work should be complied as and when required/directed by CPRO/PRO. Man-power Deployment:
• 1.Six staff shall be deployed by the Agency for carrying out the work of Social Media Management, TV Monitoring and pre paring News Clippings Pad. The deployed staff must have in d epth domain knowledge and should be experienced in the spe cific field.
• (i)At least two staff for Social Media monitoring using mul timedia technology for boosting the image of Railways. They ne ed to send monthly reports on increasing of followers/likes in F acebook, Twitter, Public App, Instagram, Youtube, etc. on th e day after the end of the month by 12 pm and also send Weekl y (From Saturday to Friday) Social Media Performance Report in the prescribed format on every Monday by 12 pm for uploading the data on Railway Board’s datasheet link without any mistake . These staff will counter negative comments and take necessar y steps in case of any emergency situation in consultation with CPRO/PRO. They should be present in Public Relations Depart ment on working days and work from home on holidays. One o f them will also be responsible of liaising with CPRO/PR O and report every development to them on real time b asis.
• (ii)Third staff for TV monitoring and to send news clippings o f Metro Railway's related news. An archive of clippings in soft c opy to be maintained for future references.
• (iii)Fourth staff for making creative contents in GIF, Infograph format for sharing in Social Media platforms like Facebook, Twit ter, Instagram, Public App, YouTube etc. He/she should be pres ent in Public Relations Department on working days and work fr om home on holidays.
• (iv)Rest two to scan Metro Railway/Indian Railway's related news from Newspapers/E-Portals and prepare GM's News Clippings P ad and also scan the news for onward transmission throughout the week including Saturdays, Sundays and other holidays by 0 9.30 am.
• 2.The Agency shall prepare the required Multi-media design for present ation of posts in Social Media like infographs/tables, designs etc. with their own resources. No separate payment shall be made towards suc h activity.
• 3.The Agency shall post the content on Social Media/translation only af ter due verification by Publicity Section and approval of CPRO/ PRO be forehand.
• 4.The staff deployed by the Agency should work in CPRO's office as per the working hours of the office. They should work beyond working hou rs of the office, as per the day to day need and also in holidays.
• 5.The Agency shall ensure that the work is undertaken regularly by the nominated staff to carry out the Social Media Management work on all the days of the month including Saturdays, Sundays & Holidays.
• 6.It shall be the responsibility of the Agency to arrange necessary rest/l eave to his/her employees and on any specific day, the minimum pres cribed contract staff shall remain present for the work. No additional p ayment shall be made for working on Holidays/Saturdays/Sundays.
• 7.No overtime will be claimed by the Agency for their staff for working beyond the office hours, Saturdays, Sundays and Holidays.
• 8.The Agency shall comply with all the provisions of Contract Labour (R egulation & Abolition) Act 1970 any subsequent amendments thereof and the rules made there under, Agency will indemnify the Railway ad ministration of any loss and damages suffered due to violation of its p rovisions.
• 9.The Agency shall comply with the provision of Workmen's compensati on Act 1923, Contract Labour (Regulation & Abolition) Act 1970 and ot her laws of state regarding the employment/ wages etc. and the amen dments made to thereof and rules made there under. 1 0 . The Agency shall ensure that employees/persons engaged/authorized by him/her for carrying the work, behave properl y with Railway officers and staff. In the event of any misbehaviour, Ag ency shall immediately withdraw such employee/person from the wor

k.

• 11.The successful agency shall be required to submit copy of A adhar Card/ Voter ID/ Driving License and P olice Verification Report in the given prescribed form of the Staff proposed to be deputed for this work.
• 12.The Agency shall ensure that no damages to the Railway property ta kes place due to any act of his workmen, while carrying out the work under this contract. If any damage occurs due to negligence of contra ct staff, it shall be made good by the agency and the cost of such dam ages shall be recovered from the CC bills/SD/PG of the Agency.
• 13.Name, Address, Photograph & other particulars of staff being depute d shall be submitted by the Agency in advance and the staff should b e issued with Identity Cards by the Agency. '
• 14.The Agency shall not claim any Right for any privileges such as passe s etc. from Railway Administration, for their outsourced staff.
• 15.If the work is stopped for any reason, it shall be the responsibility of t he Agency to make alternate arrangements and ensure un-interrupte d services.
• 16.If the staff deputed by the Agency fail to turn up for duty on working days and Saturdays/Sundays/Holidays, a penalty of R s.1,000/- per occasion, per person, will be imposed. The same will be deducted from the Agency from the bill submitted for payment.
• 17.The decision of CPRO/PRO, Metro Railway shall be final in case of any dispute arising out of and in the course of execution of contractual obl igations and the Agency shall abide by the decision given. Work Diary
• 1.It is the responsibility of the Agency to indicate the details of works c arried out daily in the work Diary and it shall be jointly certified by both this office nominated representative & the Agency's representative while processing the monthly bill/payment. The extract of this work bo ok will form part of the monthly bill for verification /imposing of any pe nalty thereof. Payment
• 1.The Agency shall submit their Monthly Bills in Triplicate for the wor k executed in the previous month on or before 5th of the following m onth to the CPRO/PRO, Metro Railway along with the work done state ments of each of the staff deployed, for arranging payment.
• 2.The monthly bill claimed is certified by the agency representative and counter signed by CPI/SPI/PI and certified by PRO after fulfilment of the following conditions:
• 3.Railways shall not be liable to pay any charges other than the rate agreed for 12 (Twelve) months.
• 4.The Railways reserves the right to disallow a part or full payment a gainst any bill, if any of the terms of contract are violated.
• 5.The Railways shall make the payment on satisfactory completion o f the work, as per the agreement.
• 6.Bank Account: The bidders shall furnish the particulars of Name of B ank, Account No., Bank Code and Branch name, along with the bid.
• 7.Bill Passing Authority: PFA, Metro Railway, 33/1, J. L. Nehru Road, Kol kata-700071. Taxes 1 . The Agency is fully responsible for payment of GST and other taxes/ charges raised by any of the Central Government /State Gover nment /Local Bodies in respect of the Agency's working related with R ailways. Metro Railway shall not be liable to pay any such taxes /char ges and the agency shall deal with any correspondence related to this with the concerned authorities. 2 . Payment shall be arranged by the PFA, Metro Railway, Kolkata on NEFT for which the Agency shall submit NEFT form duly filled in as pe r the enclosure.
• 3.Any statutory levies imposed by the State or Central Government f rom time to time during the currency of the contract, shall be borne b y the Agency.
• 4.Income Tax, Surcharge on IT etc., as applicable from time to time will be deducted from the bills of the Agency. Termination of contract
• 1.The Railway Administration shall be entitled to terminate the contra ct at any time should in the opinion of the Railway, cessation of work becomes necessary owing to paucity of funds or for any other reason whatsoever by giving 07 (Seven) days notice to the Agency. The Age ncy is entitled for payment to the extent of work actually done to the Railway. Notice in writing from the Railway for such termination and reasons thereof shall be the conclusive evidence.
• 2.The Railway Administration will terminate the contract, if the work executed by the Agency is consistently unsatisfactory.
• 3.The contract can be terminated before completion of contract peri od by the CPRO/PRO, Metro Railway due to any administrative reason s with proper notice to the Agency. 4 . The Railway Administration, apart from levying a fine of Rs.1,000/- per occasion per person for the absenteeism of its de ployed staff, will terminate the contract without assigning any f urther reasons for the absenteeism beyond 12 times during the entire contract period.
• 5.The Railway Administration, apart from warning /levying a fine of R s.500/- per occasion for any minor mistake while executing the work by its deployed staff, will terminate the contract without assigning an y further reasons for the minor mistakes beyond 5 times during the e ntire contract period.
• 6.The Railway Administration reserves the right to terminate the con tract without assigning any reasons and notice in case of any major mistake committed by the staff deployed by the agency while execut ing the work, which will hamper and tarnish the image of Railways in the public domain. Indemnity Clause
• 1.The Agency shall keep Metro Railway indemnified for loss and dam ages arising out of the non-fulfilment of this agreement by the Agency . Force Majeure If at any time during the continuance of this contract, the performan ce in whole or in part by either party of any obligation under this contrac t is prevented or delayed by reason of any war, hostility, acts of public e nemy, civil commotion, sabotage, serious loss or damage by fire, explosi ons, epidemics, strikes, lockouts or Acts of God including heavy rains (he reinafter referred to as “Force Majeure Event”), provided that notice of t he occurrence of any such event is given by either party to the other wit hin 15 days from the date of occurrence thereof, neither party shall, by r eason of such event, be entitled to terminate this contract or shall have any claim for damages against the other in respect of such non-performa nce or delay in performance. The work under the contract shall be resum ed as soon as practicable after such event has come to an end or ceased to exist. The decision of the Engineer as to whether the work has been so resumed or not shall be final and conclusive, provided further that if the performance of the whole or any part of any obligation under the contrac t is prevented or delayed by reason of any such event for a period excee ding 60 days, either party may at its option terminate the contract by giv ing notice to the other. Evaluation Criteria : Based on the total quoted value for the com plete scope of work and fulfilling mentioned eligibility criteria of experience, Turn over, Location.